Understanding the Impact and Measuring the Success of PPC Brand Awareness Campaigns
Understanding the Impact and Measuring the Success of PPC Brand Awareness Campaigns A PPC brand awareness campaign is a great way for businesses to increase visibility and awareness of their brand. It helps to increase brand recognition and loyalty, as well as drive more traffic to the business’s website. The brand awareness stage is an important part of the [...]
Mastering the Discover and Performance Phases of PPC Campaigns
Mastering the Discover and Performance Phases of PPC Campaigns The overall goal of a PPC campaign is to bring people to the website as cheaply as possible. This can be achieved through careful planning for both the Discover Phase and Performance Phase of your campaign. During the Discover Phase, strategies are tested and analyzed to determine which ones are [...]
Spying on Competitors: Gaining a Competitive Edge with Google Ads
Spying on Competitors: Gaining a Competitive Edge with Google Ads Spying on competitors when making Google Ads campaigns is a way gain insight into their online advertising strategies. This can be done by using tools that track competitors’ Google Ads campaigns and analyze their keywords, ad copy, targeting options and overall performance. With this information you can create more [...]
Tips for Starting Your First Google Ads Campaign
Steps for Starting Your First Google Ads Campaign If you have no experience in running Google Ads campaigns and limited time, the prospect of starting your first Google Ads campaign can be overwhelming. You may be unsure of where to start, what the process involves, and how to make sure you get the most out of your campaign. With [...]
How Remarketing Ads Can Help You Reduce Costs
How Remarketing Ads can Help you Reduce Costs and Understand Your Customers Remarketing in Google Ads is a powerful marketing tool that allows you to target ads to people who have already interacted with you business website. This is done by placing a tracking code on the website that allows Google Ads to identify and target users who have [...]
Avoid These Pitfalls When Managing Google Ads PPC Campaigns
Avoid These Pitfalls When Managing Google Ads PPC Campaigns Making mistakes in your Google Ads campaigns can be costly, both in terms of time and money. It's important to avoid mistakes in order to maximize the effectiveness of your campaigns and to ensure that you're getting the most out of your ad spend. Key take-aways: Properly setting [...]
The Benefits of Hiring a Freelancer Over a Digital Agency
The Benefits of Hiring a Freelancer Over a Digital Agency A digital marketing freelancer can provide specific services, such as content creation and social media management. On the other hand, a digital agency can provide a variety of services, from website development to email marketing. The main difference between them is the size of the team and the level [...]
Hire a Freelance Digital Specialist in Brussels Today and Grow Your Business with a Professional PPC Campaign!
Hire a Freelance Digital Specialist in Brussels Today and Grow Your Business with a Professional PPC Campaign! Working with a freelance digital marketer that is near you in Brussels can be beneficial for a variety of reasons. Firstly, it is much easier to communicate and collaborate with someone when they are nearby. In-person meetings and conversations can be much [...]
How to establish goals and objectives for a google ads campaign strategy?
How to establish goals and objectives for a google ads campaign strategy? Google Ads campaign - goals and objectives Setting goals and objectives for a Google Ads campaign is key to successful marketing. An effective Google Ads campaign should have clear and achievable goals that are measurable and time-bound. Begin by setting clear and measurable goals [...]
YouTube Channel, YouTube Ads or Both? Which to Choose for Your Brand?
YouTube Channel, YouTube Ads or both? What is the best for your brand? YouTube Channel vs YouTube Ads – pros and cons when deciding about marketing strategy. What to consider before making the first steps? How much time and budget each take and what are the returns? Before finding this out, let's start with listing the differences between YouTube Channel [...]
Remarketing – Stay Connected To Your Visitors
Remarketing. Stay Connected To Your Visitors What is Remarketing? Remarketing is a way of reaching back visitors of your website and turning them into customers. After the effort of convincing someone to click the add and once that first touchpoint has happened, it is worth continuing the relation between your business and that potential buyer... with remarketing. Correctly made [...]
Google Ads Management. Get New Clients, Out-Stand Competitors, Pay Less for Ads.
Google Ads Management. Get new clients. Out-stand competitors. Pay less for ads. My goal is to create for you a Google Ads strategy that offer valuable touchpoints at every stage of online purchase funnel: from getting awareness of your business to the sale. Generic formats and copy-paste practices never apply. It takes minimum 3 touchpoints for the customer to [...]