The strength of your YouTube Channel depends on its statistics
YouTube Channel can be treated as a traffic source to your website but this no happens immediately, but usually after 2-5 years, so normally when the channel reached 1000 subscribers and 4000 hours of watching time. Typical strategy for young channels is to produce first high number of very specific videos, working on increasing the number of subscribers and the watch-time. It is later, after the growth phase, when experimenting with more sophisticated content strategies begins.
Segmenting your Audience
Being dominant in a micro-niche can in longer terms help to minimize the costs of YouTube Ads, because it will work as your “own” channel – a field where you can connect directly with your followers. It will make your brand establish more profound relation with your audience and help distinguish it from competitors. Do not forget that while you converse with your loyal customer-base, Google Ads can do the work of audience growth.
Is Your Brand a Content Publisher?
One can take an opposite perspective and – considering the scope of work and effort that is required to reach that final point – ask a question is it worth to “climb that mountain”? Especially when thinking about the characteristics of a typical YouTube “consumer” (how much time on average spends your target audience on YouTube?) or direction to which it evolves (podcasts, reaction videos, lives).