LinkedIn Ads Consultant

Professional Freelance PPC Management Services

How to Create Effective LinkedIn Ads Campaigns

Why it is important to have a LinkedIn Ads campaign?

A LinkedIn campaign provides a platform to reach out to professionals, industry experts, and potential customers and partners. It also makes it much easier to build a network and establish relationships that can help organisation or business grow. Additionally, LinkedIn campaigns provide an opportunity for companies to develop their online presence, which can ultimately lead to more leads and sales.

LinkedIn campaigns are special because they are specifically designed to reach professionals. With features likeSponsored Content, LinkedIn Ads, and LinkedIn Matched Audiences, it is possible to target campaigns to the exactaudience your organisation or business is looking for. LinkedIn also allows to measure the success of your campaignswith in-depth analytics and reporting, providing with the insights you need to optimize your campaigns and maximizeyour ROI.

Start project

Learn more

Why it is important to have
a LinkedIn Ads campaign?

Start project

Learn more

Who should have a LinkedIn campaign?

It really depends on the type of business and organization and the specific goals they are looking to achieve. If a business or organization wants to build their brand, network with potential customers or partners, or hire new talent, then a LinkedIn campaign could be beneficial. However, if the goals don’t involve any of these goals, then investing in a LinkedIn campaign may not be the best use of resources.

The industries that can benefit most from LinkedIn campaign are for example:

Recruitment/Job Search
Professional Networking
Education
Consulting
Business Coaching
Financial Services
Advertising
Technology
Healthcare
Real Estate
Retail
Media and Entertainment
Non-profits
Government
Automotive

My approach to LinkedIn campaign:

Research target audience: Get to know target audience, their needs, interests and pain points.
Set a realistic budget: Determine how much you can realistically spend on your LinkedIn Ads campaign.
Define objectives: Decide what to achieve with your LinkedIn Ads campaign.
Choose the right ad type: Choose the right ad type based on objectives.
Craft compelling copy: Write engaging copy that resonates with your target audience.
Create eye-catching visuals: Use visuals that will grab the attention of target audience.
Monitor and optimize performance: Track the performance of LinkedIn Ads campaigns and make necessary adjustments.
Test different ad variations: Test different ad variations to figure out what works best.
Use remarketing: Take advantage of remarketing to re-engage with target audience.
Analyze the results: Analyze the results of LinkedIn Ads campaigns and make any necessary changes.

How to Create Effective LinkedIn Ads Campaign

10 types of LinkedIn Ads Campaigns You Can’t Afford to Miss

Using different types of LinkedIn campaigns is important because it allows to target different groups of people. Different campaigns can be tailored to different goals, such as increasing awareness, generating leads, or nurturing relationships. By diversifying campaigns, you can reach more people, engage with different types of audiences, and measure the results of each individual campaign. This is important because it helps determine which strategies are most effective and efficient so that you can focus on those that produce the best results.

Product launch campaigns
Lead Generation Campaigns
Retargeting Campaigns
Content Promotion Campaigns
Event Promotion Campaigns
Employee Advocacy Campaigns
Employee Engagement Campaigns
Brand Awareness Campaigns
Recruiting Campaigns
Video Promotion Campaigns
Location-Based Campaigns

Get the Answers You Need With LinkedIn Ads FAQs

How experienced are you in setting up and managing LinkedIn Ads campaigns?

I have a year of experience in setting up and managing LinkedIn Ads campaigns. I understand the fundamentals of the platform, including how to create campaigns, target the right audiences, develop effective ad copy and visuals, and optimize campaigns for better performance. I am experienced in audience targeting, graphic design, and copywriting to ensure campaigns are tailored to the right audiences and are visually appealing and effective. I have also gained experience in analyzing campaign data to measure performance and understand how to adjust campaigns to maximize results. I am dedicated to leveraging best practices to improve my campaigns.

What strategies do you use to optimize LinkedIn Ads campaigns?

Research the Audience: Before launching a LinkedIn Ads campaign, it’s important to research the target audience.Understand their demographics and interests so I can create a campaign that resonates with them.
Set Goals: Before I launch your campaign, I set specific goals that I want to achieve. That way, I can measure thesuccess of campaign and adjust it accordingly.
Utilize Targeting Options: LinkedIn Ads offers a variety of targeting options such as job titles, industries, andskills. I utilize these options to target the right audience for campaign.
Optimize Ads: I keep track of the performance of ads and make sure to optimize them for better performance. I trydifferent creatives, copy, and calls-to-action to see what works best for campaign.
Test Different Formats: I test different ad formats such as sponsored content, sponsored InMail, and dynamic ads.I check which ones work best for campaign and adjust accordingly.
Monitor & Adjust: I monitor campaign’s performance and make adjustments as needed. I test different strategiesand use data to inform your decisions.

What metrics do you use to measure the success of a LinkedIn Ads campaign?

Cost per Lead: This metric measures the cost of each lead generated from your LinkedIn Ads campaign. It iscalculated by dividing the total spent on your campaign by the total number of leads generated.
Click-through Rate (CTR): This metric measures the number of users who click on your ad after seeing it. It iscalculated by dividing the total number of clicks by the total number of impressions (the number of times your adwas shown).
Conversion Rate: This metric measures the rate of people who take a desired action after clicking your ad orvisiting your website. It is calculated by dividing the total number of conversions (desired actions) by the totalnumber of clicks.
Cost per Acquisition (CPA): This metric measures how much it costs to acquire a paying customer. It is calculatedby dividing the total spent on your campaign by the total number of paying customers acquired.
Return on Investment (ROI): This metric measures the effectiveness of your ad campaign in terms of profit. It iscalculated by subtracting the total spent on your campaign from the total profit made and then dividing it by thetotal spent on your campaign.

How will you ensure that our LinkedIn Ads campaigns are targeting the right audience?

I regularly review the targeting criteria for your campaign to ensure it’s aligned with your objectives. I evaluate thecurrent audience segments and adjust them as needed to ensure that campaigns are reaching the right people.
I utilize LinkedIn’s advanced targeting capabilities to hone in on the right audience. I look at factors such as jobtitle, company size, industry, seniority and location to ensure the right people are seeing ads.
I set up A/B tests to compare the results of different targeting strategies and identify which one is most effective.
I analyze the performance of each ad to gain insights into which types of audiences are most likely to engagewith ads.
I utilize LinkedIn’s lookalike audiences feature to target people with similar interests and characteristics to currentaudience.
I implement tracking pixels and other analytics tools to monitor the performance of campaigns and ensure they aretargeting the right people.

How will you ensure the ads are delivered to the right people at the right time?

I ensure that the ads are delivered to the right people at the right time by researching the target audience, understandingtheir needs and interests, and creating ads that are tailored to their specific demographics and interests. I also useLinkedIn’s targeting options to narrow down the target audience and ensure that the ads are being displayed at the righttimes. Additionally, I use A/B testing to measure the performance of the ads and adjust them accordingly. Finally, I useanalytics tools to track the results of the campaigns and make changes to the ads as needed.

How will you ensure our budget is being spent efficiently?

I perform an audit of the current LinkedIn Ads budget to identify any areas of potential waste and inefficiency.
I use analytics to track the performance of each campaign and analyze the data to pinpoint which campaigns are producing the best results and which ones should be optimized or eliminated.
I develop and implement an optimization strategy to ensure that the LinkedIn Ads budget is being allocated as efficiently as possible.
I test new ad targeting methods, ad copy, and creative to maximize the reach and engagement of each campaign.
I establish clear goals and track progress to ensure the budget is being utilized effectively.
I monitor the competition to stay ahead of changes in the market and adjust the budget accordingly.
I adjust bids and budgets based on the performance of each ad to ensure the most cost–effective approach.

What reporting methods do you use to track the performance of our LinkedIn Ads campaigns?

I typically use a combination of methods to track the performance of LinkedIn Ads campaigns.

First, I‘ll review the LinkedIn Ads dashboard to track the click–through rate (CTR), cost per click (CPC), cost per impression (CPM), and overall cost of the campaign. This will give me a good overview of the performance of the campaign.

Second, I‘ll use the conversion tracking feature in the LinkedIn Ads dashboard to track the number of leads, purchases, and other desired actions that are taken as a result of the campaign. This helps me see how effective the campaign is in terms of generating conversions.

Third, I‘ll use Google Analytics to track how visitors interact with the website after clicking on the ad. This includes tracking the number of page views, time on site, bounce rate and other important metrics. This helps me see how effective the ad is at driving traffic to the website and how effective the website is at converting visitors into customers.

Finally, I‘ll use a survey tool like SurveyMonkey or HotJar to track customer satisfaction and feedback. This helps me understand how the campaign is impacting customer perceptions and can help identify areas for improvement.

What techniques do you use to ensure our campaigns are meeting our objectives?

I monitor campaign performance: The first step to ensure that LinkedIn Ads campaigns are meeting the objectives is to regularly monitor their performance. This can be done through analytics tools such as LinkedIn Ads Insights, which provide detailed data on campaign performance, including impressions, clicks, spend and conversions.
I optimize campaigns for maximum ROI: Once the performance of LinkedIn Ads campaigns is reviewed, it is important to optimize them for maximum ROI. This can be done by focusing on the ad copy, targeting settings and other key components of the campaigns. Additionally, experimenting with different bidding strategies, such as cost–per–click or cost–per–conversion, can help to improve the ROI.
I test different ad formats: Another way to ensure that LinkedIn Ads campaigns are meeting the objectives is to test different ad formats. LinkedIn offers a range of ad formats so it is important to experiment and see which formats perform the best for our specific objectives.
I understand the target audience: Finally, it is also important to understand the target audience and the type of content that resonates with them. This can be done through market research and analytics tools.

My Name is Pawel

I am a Brussels-based consultant specialising in Google Ads and LinkedIn Ads campaigns setup, optimisation and strategy for businesses. I have experience in the design, legal and HR, healthcare, lifestyle, food, fashion, and accessories industries. With a deep understanding of the digital world, I have a comprehensive set of skills in front-end development, Agile Project Management, value proposition, audience insight, market research, and visual design. My international experiences in Poland, Denmark, and Belgium have given me an edge in understanding the needs of global customers and markets.

I pride myself on my ability to stay ahead of trends and develop innovative solutions for my clients. My passion for digital marketing and my relentless commitment to staying on top of the latest tools and techniques make me an invaluable asset to any team.

If you are looking for an experienced and creative digital marketing specialist, I am the right fit for you. To learn more about my services or to see examples of my work, please explore my website or contact me directly. I look forward to hearing from you soon and helping you achieve your goals.

Technology is not enough.
Humans are on the frontline making things happen.

Contact me

CAMPAIGN STRATEGY
My goal is to create for you a Google Ads strategy that offer valuable touchpoints at every stage of online purchase funnel: from getting awareness of your business to the sale. Generic formats and copy-paste practices never apply.
It takes minimum 3 touchpoints for the customer to make the purchase, I create them for maximum efficiency and with the minimum costs.

SUSTAINABLE MARKETING
I look for creating a solution that is transparent and understandable for your business. Once the project is over, you will have a complete solution that continues running in the future without need of intervetion. All types of campaigns will complete each other to create coherent message among all touchpoint. If necessary, I create additional, seasonal campaigns scheduled to run in best periods of your business. My goal is to make profits from the campaign, so every euro invested should pay back. This takes between 2-4 months to achieve to this sustainability, depending on your business size or marketing case.

ADS COPY, IMAGES, AND VIDEOS
I offer in-house production of marketing assets necessary to establish a campaign. The materials will follow your brand voice and identity to support your mission and vision and promote your product best.

FREQUENT REPORTING
During the project I prepare summaries on the process. They will give you overall perspective on current milestones and goals, detailed presentation of evolution of work and interpretation of analytics and trends.
You will follow my workflow, development of ideas and explanation of choice I make so that you will have complete understanding and be able to take active role at any time.

AUDIENCE & MARKET RESEARCH
Because the goal is to show pay per click of people who are most likely to buy from your website, my approach is to apply psychographic targeting to detect the best audience.
I also perform market research to find out what digital actions your competitors are already doing and to identify the best chances for your business to break through.

EXPERIENCE
I have been working with various brands from many industries: fashion, lifestyle, healthcare, finance and food.
Taking a new business industry is an exciting opportunity because understand well how Google Ads can benefit your venture.
With me you avoid common pitfalls and discover the best opportunities and ideas for next steps.