Google Ads Consultant | PPC Advertising Consultant

Professional Freelance PPC Management Services

Achieving the Best Results with Professional Google Ads Management

My goal is to help my clients maximize the efficiency and reach of their Google Ads campaigns. I believe that my expertise and knowledge of the product can help you reach your desired goals.

I offer a wide range of services, including setting up and managing Google Ads campaigns, creating and optimizing landing pages, analyzing data, graphic design, video production and providing ongoing support. I focus on creating campaigns that are tailored to my clients’ needs, with a focus on providing quality results for maximum ROI. My campaigns are designed to maximize reach and visibility, while adhering to the highest standards of quality and accuracy.

I am committed to delivering the best possible results for my clients. With my services, you can be sure that your Google Ads campaigns will be managed with the utmost care and expertise.

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Achieving the Best Results with Professional Google Ads Management

My goal is to help my clients maximize the efficiency and reach of their Google Ads campaigns. I believe that my expertise and knowledge of the product can help you reach your desired goals.

I am committed to delivering the best possible results for my clients. With my services, you can be sure that your Google Ads campaigns will be managed with the utmost care and expertise.

Start project

Learn more

Capture Your Customer’s Attention with Google Ads

My approach to Google Ads is to create campaigns that are tailored to the customer’s journey. I want to ensure that the customer is presented with ads that will draw them in and capture their attention.

To do this, I will first analyze the customer’s journey. This includes understanding the customer’s browsing and search habits, their frequency of visits, as well as what type of content they are likely to engage with. From there, I will create ads tailored to their interests and intent.

My approach to Google Ads also involves focusing on promoting products and business values. As customers progress through the customer journey, they will be exposed to different products and services offered by the business. Ads will be created to help promote these products and services, as well as to convey the brand’s values and mission.

Ultimately, my goal is to create ads that will be effective in converting customers and help to increase revenue for the business. I strive to create ads that are relevant and engaging, and that help to create a positive customer experience.

CLEAR GOALS

Before launching a Google Ads campaign, it is important to set clear and measurable goals to track the performance of your campaign.

Setting clear goals for a Google Ads campaign is important because it helps you measure the success of the campaign and identify areas that need improvement. By having a set goal or objective, you can track the performance of your ad and make necessary adjustments to improve your campaign. Goals can range from increasing brand awareness to achieving a certain return on investment (ROI). Setting clear goals ensures that you are targeting the right audience, budgeting correctly, and optimizing your campaigns for the best performance.

Some example are:

Increase visibility and brand recognition
Increase website traffic
Increase sales
Generate leads
Increase ROI
Improve customer experience
Increase conversions
Grow email list
Generate app downloads
Increase page likes

RIGHT KEYWORDS

Carefully selecting the most relevant and cost-effective keywords for your campaign.

Choosing the right keywords is important for a Google Ads campaign because it will help to ensure that your ads are seen by your target audience. By selecting the right keywords, you can increase the chances of your ads being seen by those who are most likely to be interested in your product or service. Additionally, using the right keywords can help you to control your budget by only targeting the most relevant searches and keeping your ads from showing up in searches that are unrelated to your business.

AD COPY

Making sure the ad copy is relevant to the keywords and audience you are targeting.

Relevant ad copy is essential for a Google Ads campaign because it helps to increase the relevance of your ads to the target audience, which in turn increases your click-through rates (CTR). By targeting the right keywords, using persuasive language, and including relevant information in your ad copy, you can more effectively reach your target audience and encourage them to click on your ad. Additionally, a higher CTR leads to lower cost-per-click (CPC) and improved Quality Score, which can help to reduce your ad costs and drive more conversions. Relevant ad copy is important for a Google Ads campaign because it helps to maximize your return on investment and achieve your desired goals.

BIDDING STRATEGY

Maximizing ROI by adjusting bids and budgets based on performance and competition.

A bidding strategy in a Google Ads campaign is a set of rules that determine how much you’re willing to pay for a click on your ad. It helps to determine when and how much you should bid on a keyword or ad group. Choosing the right bidding strategy is important for a successful Google Ads campaign. By selecting the right bid strategy, you can improve your return on investment (ROI) and maximize your profits. Bidding strategies can be used to increase visibility, reach the right audience, and get more clicks and conversions. They can also help you optimize your budget and avoid overspending. Ultimately, good bidding strategies can help you reach your campaign goals and maximize the value of your Google Ads campaign.

PERFORMANCE

Track and analyze the performance of your campaign to identify areas that need improvement and take action accordingly.

Monitoring and improving performance of a Google Ads campaign is important because it allows you to maximize the effectiveness of your campaigns. When you monitor and improve your campaigns, you can identify areas for improvement, such as targeting the right audience and optimizing bids, which can help increase your ROI. Additionally, monitoring and improving your campaigns allows you to identify opportunities to increase your ad spend and reach more potential customers. This can help you grow your business and increase your profits.

Examples of how to monitor and improve performance of a google ads campaign:

Analyze campaign performance metrics such as click-through rate (CTR), cost per click (CPC), conversion rate and cost per conversion (CPA).
Set up and monitor conversion tracking to measure the effectiveness of your campaigns.
Track and monitor the performance of individual keywords, ads and ad groups.
Review search query reports to identify new search terms and adjust bids accordingly.
Use A/B testing to test different versions of ads and landing pages.
Adjust bids, budgets and ad schedules to optimize campaign performance.
Utilize automated rules to increase efficiency and accuracy.
Analyze the performance of display campaigns and adjust targeting and bids accordingly.
Leverage remarketing campaigns to reach out to past visitors.
Utilize third-party tools to gain deeper insights into performance and forecast projections.

What Strategies Can You Use to…

get more sales and increasing turnover?
reach quality traffic thanks to advanced targeting?
attract local customers from your region?
promoting your ads on prominent websites and apps?
optimize landing pages (infomercial copy, value proposition, UX design)?
obtain sustainable budget (ROI)?

10 types of Google Ads Campaigns You Can’t Afford to Miss

Different types of campaigns are optimized for different objectives, such as generating leads, driving website traffic, or increasing brand awareness. By using different types of campaigns, businesses can target their desired audience in the most effective and efficient way. Different campaigns also allow businesses to experiment with different strategies and measure their results in order to optimize their campaigns and improve their overall performance.

Product launch campaigns
Brand awareness campaigns
Seasonal campaigns
Location-based campaigns
Competitor campaigns
Price comparison campaigns
Targeted demographic campaigns
Retargeting campaigns
Upselling campaigns
Loyalty campaigns

Get the Answers You Need With Google Ads FAQs

How experienced are you in managing Google Ads campaigns?

I have experience managing campaigns for a wide range of industries, including healthcare NGOs, fashion and lifestyle e-commerce stores. For each of these industries, I have developed and implemented strategies that are tailored to their specific goals and target audiences. I have also achieved successful outcomes for these clients, such as increasing brand visibility, driving more website traffic, and achieving higher ROI.

What strategies do you use to optimize Google Ads campaigns?

My strategies for optimizing Google Ads campaigns include:

Regularly analyze performance metrics and adjust campaigns accordingly. This includes analyzing click-through rates, cost-per-click, conversion rates, and other key performance indicators.
Create compelling ad copy that is tailored to the target audience. This includes using the right keywords and phrases to ensure the ads are reaching the right people.
Take advantage of the latest Google Ads features. This help reach more potential customers while reducing costs.
Utilize split testing to identify the most effective ad campaigns. This help determine which ad copy, images, and other elements are resonating the most with users.
Monitor competitor campaigns to stay ahead of the game. This will help identify areas of improvement and capitalize on opportunities for growth.
Leverage search engine optimization (SEO) to ensure maximum visibility for campaigns. This includes optimizing landing pages, titles, and meta descriptions.

What results have you been able to achieve for other clients?

I have managed successful campaigns for clients in a variety of industries, ranging from ecommerce, legal and healthcare. My clients have seen increased brand awareness, leads, and conversions through my management of their campaigns. Specifically, one of my clients saw a 50% increase in leads and a 35% increase in conversions after I optimized their campaigns. Another client saw a 10% increase in website traffic and a 15% lower cost-per-click after I restructured their campaign. Overall, my clients have seen improved performance and higher ROI in their campaigns.

What types of reporting do you provide?

I provide a variety of reporting types, including performance reports, campaign optimization reports, monthly account overviews, competitor analysis reports, and impression share reports. I also provide year-over-year performance reports to track long-term trends and to identify areas for improvement. My reports provide both quantitative and qualitative insights to give my clients an in-depth look at their campaigns.

How often do you monitor and adjust campaigns?

I typically monitor and adjust campaigns on a daily basis. This includes reviewing performance metrics and making changes to bids, budgets, keywords, and ad copy as needed. I also conduct weekly and monthly reviews to ensure campaigns are meeting their goals and are on budget.

What kind of budget do I need to get started with Google Ads?

The amount of budget you need to get started with Google Ads depends on a few factors.

First, it depends on the type of advertising you plan to do, such as search ads, video ads or display ads.

Second, it depends on the size and scope of your campaign.

Third, it depends on the competition in your market.

Generally speaking, you should have at least a few hundred Euros to start with, although some campaigns may require a larger budget. Ultimately, the budget you need to get started will depend on the goals and objectives of your campaign.

What strategies do you use to ensure my Google Ads campaigns are compliant with Google's guidelines?

Adhere to Google’s Advertising Policies: I make sure that all of my Google Ads campaigns comply with Google’s advertising policies. This includes following all applicable laws, guidelines and regulations in the countries or regions where the campaigns are run.
Monitor Quality Scores: I track the quality score of my campaigns to make sure they meet the criteria set forth by Google. Quality scores are a measure of how relevant and useful an ad is to a potential customer.
Test Ads: I regularly test ads to ensure they are compliant with Google’s guidelines. This includes testing the ad copy, landing pages, and other elements to make sure they meet Google’s standards.
Monitor Performance: I monitor the performance of my campaigns to make sure they are achieving the desired results. This includes tracking click-through rates, conversions, and other key performance indicators.
Use Negative Keywords: I use negative keywords to ensure that my campaigns are compliant with Google’s guidelines. Negative keywords help ensure that ads are not shown for irrelevant searches.

How do you measure success?

When measuring success with Google Ads, I typically look at a combination of metrics including cost per click (CPC), cost per acquisition (CPA), click–through rate (CTR), and impressions. CPC and CPA are particularly important metrics to track when it comes to measuring success. CPC is the amount you pay for each click on your ad, while CPA is the amount you pay for each conversion (sale, lead, etc). A low CPC and CPA are the best indicators that your campaigns are performing well. CTR is also important because it tells you how many people are actually engaging with your ads. The higher the CTR, the more effective your campaigns are. Finally, impressions is a measure of how many people are seeing your ads. A high number of impressions is also a sign of successful campaigns.

My Name is Pawel

I am a Brussels-based consultant specialising in Google Ads and LinkedIn Ads campaigns setup, optimisation and strategy for businesses. I have experience in the design, legal and HR, healthcare, lifestyle, food, fashion, and accessories industries. With a deep understanding of the digital world, I have a comprehensive set of skills in front-end development, Agile Project Management, value proposition, audience insight, market research, and visual design. My international experiences in Poland, Denmark, and Belgium have given me an edge in understanding the needs of global customers and markets.

I pride myself on my ability to stay ahead of trends and develop innovative solutions for my clients. My passion for digital marketing and my relentless commitment to staying on top of the latest tools and techniques make me an invaluable asset to any team.

If you are looking for an experienced and creative digital marketing specialist, I am the right fit for you. To learn more about my services or to see examples of my work, please explore my website or contact me directly. I look forward to hearing from you soon and helping you achieve your goals.

Technology is not enough.
Humans are on the frontline making things happen.

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CAMPAIGN STRATEGY
My goal is to create for you a Google Ads strategy that offer valuable touchpoints at every stage of online purchase funnel: from getting awareness of your business to the sale. Generic formats and copy-paste practices never apply.
It takes minimum 3 touchpoints for the customer to make the purchase, I create them for maximum efficiency and with the minimum costs.

SUSTAINABLE MARKETING
I look for creating a solution that is transparent and understandable for your business. Once the project is over, you will have a complete solution that continues running in the future without need of intervetion. All types of campaigns will complete each other to create coherent message among all touchpoint. If necessary, I create additional, seasonal campaigns scheduled to run in best periods of your business. My goal is to make profits from the campaign, so every euro invested should pay back. This takes between 2-4 months to achieve to this sustainability, depending on your business size or marketing case.

ADS COPY, IMAGES, AND VIDEOS
I offer in-house production of marketing assets necessary to establish a campaign. The materials will follow your brand voice and identity to support your mission and vision and promote your product best.

FREQUENT REPORTING
During the project I prepare summaries on the process. They will give you overall perspective on current milestones and goals, detailed presentation of evolution of work and interpretation of analytics and trends.
You will follow my workflow, development of ideas and explanation of choice I make so that you will have complete understanding and be able to take active role at any time.

AUDIENCE & MARKET RESEARCH
Because the goal is to show pay per click of people who are most likely to buy from your website, my approach is to apply psychographic targeting to detect the best audience.
I also perform market research to find out what digital actions your competitors are already doing and to identify the best chances for your business to break through.

EXPERIENCE
I have been working with various brands from many industries: fashion, lifestyle, healthcare, finance and food.
Taking a new business industry is an exciting opportunity because understand well how Google Ads can benefit your venture.
With me you avoid common pitfalls and discover the best opportunities and ideas for next steps.