My goal is to create for you a Google Ads strategy that offer valuable touchpoints at every stage of online purchase funnel: from getting awareness of your business to the sale. Generic formats and copy-paste practices never apply.
It takes minimum 3 touchpoints for the customer to make the purchase, I create them for maximum efficiency and with the minimum costs.
I look for creating a solution that is transparent and understandable for your business. Once the project is over, you will have a complete solution that continues running in the future without need of intervetion. All types of campaigns will complete each other to create coherent message among all touchpoint. If necessary, I create additional, seasonal campaigns scheduled to run in best periods of your business. My goal is to make profits from the campaign, so every euro invested should pay back. This takes between 2-4 months to achieve to this sustainability, depending on your business size or marketing case.
AUDIENCE & MARKET RESEARCH
Because the goal is to show pay per click of people who are most likely to buy from your website, my approach is to apply psychographic targeting to detect the best audience.
I also perform market research to find out what digital actions your competitors are already doing and to identify the best chances for your business to break through.
During the project I prepare summaries on the process. They will give you:
– overall perspective on current milestones and goals
– detailed presentation of evolution of work
– interpretation of analytics and trends
You will follow my workflow, development of ideas and explanation of choice I make so that you will have complete understanding and be able to take active role at any time.
ADS COPY, IMAGES, AND VIDEOS
I offer in-house production of marketing assets necessary to establish a campaign. The materials will follow your brand voice and identity to support your mission and vision and promote your product best.
I have been working with various brands from many industries: fashion, lifestyle, healthcare, finance and food.
Taking a new business industry is an exciting opportunity because understand well how Google Ads can benefit your venture.
With me you avoid common pitfalls and discover the best opportunities and ideas for next steps.