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PLANNING AND ORGANISATION

PLANNING AND ORGANISATION

Preparing IT services for office and events

Technology has ability to make or break your event. Always remember to know your team well. Good planning will mitigate the effect the unpredictable situations will have on the event. IT technology is a key element and without it the show will not go on.

Healthy allocation of the budget and inclusion in planning at the early stage. Meet with them early so to understand the overall scope of media and production support that the event will require. Understand the scope early and allocate necessary portion of time and planning to avoid surprises.

On-site support
familiarise with environment as you are likely to work with someone’s else’s equipment and can troubleshoot if needed

Include tech support as early as possible in planning discussions
technology breakdowns can be very destructive and have the power to throw out the productivity of the Event

One main point of contact
Work through who take care of communication with each of different departments. Avoid additional contractors or suppliers.

MARKETING EVENTS ONLINE

Three stages of event marketing in 365 days

The key actions are to let people know about the event, getting the audience excited enough to register, tell to other participants and keeping your audience interested enough, so that they remain excited and finally show up. Start with understanding the objective of the event. Information you need to communicate with your audience, including photos and infographics.

• Share images of venue, speakers and of the previous event;
• Mention sponsors and partners;
• Create impression of dynamism, as if something was about to happen now. Encourage people to take actions on that very moment, create a sense of urgency and build excitement.
• Detail about what is happening, when and where.

•Share details via social media, especially for those who could not attend, but can be potential future attendees.
•Engage influencers and role models to promotion.
•Promote hashtag – communicate message and monitor conversations.

•Share photos, feedback and content.
•Organise a summary of the event as infographic or video.
•This is when pre-event begins.

It is not only about getting people to attend and focusing on increasing registrations. It involves communication surrounding the event, primarily to create awareness of the event and encourage people to attend. Such all around activity, so called “three stages of marketing the event”, include: pre-event activity, during the event and after it is over.

The objectives of them is to build brand awareness, acquire new customers and build and retain loyalty from existing customers. Unique opportunity to showcase your brand personality and engage with customers on a different level.  Humanising the brand (testimonials and written words) make the connection more authentic, which is a key to success, stimulating loyalty and customer retention. Events are experience. Supported with efforts on advertising and PR – brand reinforcement. Pressure is intense, but rewards are also high.

TEAM VALUES

Leading by webcam – working with remote teams

Distance, culture and location create problems in communication – cultural and leadership issues mix with good IT management support balanced work.

The power of the feedback
Frequent and consistent coaching as the form of conversation on the webcam to ensure people about result goals, having common goal and high engagement. Keep the conversation going, take feedback and use for best advantage of everyone. Feedback allows to learn, grow and adjust.

Agree on concrete schedules
Shared design platform are especially important to implement into the workflow as modern tools of management and communication expands.

Achieve a common understanding
Aavoid illusion of achieved communication goals. Practice a communication, and make it as a everyone’s responsibility. Working remotely is difficult to know what people are doing on the path. Make sure people understand clearly how the task needs to be done, because they might see things differently through their cultural filter.

ADD VALUE
TO YOUR
e-COMMUNICATION

Hello, I am Pawel Siemieniuk
– a digital designer with a background
in social communication, e-marketing and arts.

ADD VALUE
TO YOUR
e-COMMUNICATION

Hello, I am Pawel Siemieniuk
– a digital designer with a background
in social communication, e-marketing and arts.