It is not only about getting people to attend and focusing on increasing registrations. It involves communication surrounding the event, primarily to create awareness of the event and encourage people to attend. Such all-around activity, so-called “three stages of marketing the event”, include pre-event activity, during the event and after it is over.
The objectives of them are to build brand awareness, acquire new customers and build and retain loyalty from existing customers. Unique opportunity to showcase your brand personality and engage with customers on a different level. Humanising the brand (testimonials and written words) make the connection more authentic, which is a key to success, stimulating loyalty and customer retention. Events are experience! Supported with efforts on advertising and PR should result with the brand reinforcement. The pressure is intense, but rewards are also high.